It was a challenge to come up with a suitable topic starting with 'U' for the Blogchatter A2Z challenge. After pondering for quite some time, I zeroed in on the vital subject of "Ultimate Purpose of an Organization". The ultimate purpose or the reason for the very existance of an organization is reflected in its mission statement. The mission should be motivational and inspirational for the employees and other stakeholders to actively and enthusiastically collaborate. Businesses exist not only to make profit but also to make a difference to society and lives of people.
When you work, you put your heart and soul in it, not merely to earn enough to make a living. The job or activity should provide an opportunity to find meaning in one's life through work. For some, work enhances their feelings of competence, a sense of significance and of making a meaningful contribution. For others work nurtures a sense of belonginness as people work together for a common worthwhile cause. Work provides meaning to one's life. It should answer the question "Why is the work I do important?".
The 'Ultimate purpose" or mission statement of the company should answer the question " Are you a purpose-driven company? Is it contributing to making the world a better place?" The few words in the statement must be carefully chosen. To the extent possible, select a powerful verb that serves as an engine for the statement. The mission statement should be brief, in a few words (words that inspire and generate emotion) so that employees can remember it and use it to guide their daily actions.
Your mission statement should be directly aligned with your core values, which establish what behaviors you want to see from your employees every day. Every product decision you make should also be aligned with your company mission statement. You should ask yourself at the time of product change or diversification " Does this proposal align with our company’s purpose? The mission,while providing a clear direction, unites the leadership team to work unitedly and cohesively. Employees committed to a company’s mission have been known to have high levels of engagement and achieve higher levels of productivity.
Now, let us look at some mission statements of organizations that are operating in diverse sectors and serving various needs of customers:
A Bank : "We help people achieve their dreams."
Insurance company: "We provide peace of mind"
Bread company: "We nourish life."
Consumer products company: "We make life fun and easy"
Medical Group : We preserve and improve human life.
The mission statement of Facebook reads " We bring the world closer together" and that of TED "We spread ideas." IKEA says " We make everyday life better."
It may be interesting to compare and contrast the mission statements of the two rival/ competitor Cola companies. Readers may conclude for themselves as to which one of them better meets the definition of a mission statement, we have discussed so far.
Coco Cola: To refresh the world, To inspire moments of optimism and happiness, To create value and make a difference
Pepsi Cola: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences.
In conclusion, it is to be reiterated that the "ultimate purpose of your organization" or the company mission is a significant and vital document providing direction to the organization. Along with the corporate vales and vision, it shapes the culture of the company.The company's mission statement should be communicated to employees before their first day on the job. It should be present on all your recruiting and onboarding materials, prominently displayed on social media as also on job search sites like LinkedIn and Glassdoor. Employees should know the mission statement like the back of their hand and feel aligned with it as they engage in day to day work.
When you work, you put your heart and soul in it, not merely to earn enough to make a living. The job or activity should provide an opportunity to find meaning in one's life through work. For some, work enhances their feelings of competence, a sense of significance and of making a meaningful contribution. For others work nurtures a sense of belonginness as people work together for a common worthwhile cause. Work provides meaning to one's life. It should answer the question "Why is the work I do important?".
The 'Ultimate purpose" or mission statement of the company should answer the question " Are you a purpose-driven company? Is it contributing to making the world a better place?" The few words in the statement must be carefully chosen. To the extent possible, select a powerful verb that serves as an engine for the statement. The mission statement should be brief, in a few words (words that inspire and generate emotion) so that employees can remember it and use it to guide their daily actions.
Your mission statement should be directly aligned with your core values, which establish what behaviors you want to see from your employees every day. Every product decision you make should also be aligned with your company mission statement. You should ask yourself at the time of product change or diversification " Does this proposal align with our company’s purpose? The mission,while providing a clear direction, unites the leadership team to work unitedly and cohesively. Employees committed to a company’s mission have been known to have high levels of engagement and achieve higher levels of productivity.
Now, let us look at some mission statements of organizations that are operating in diverse sectors and serving various needs of customers:
A Bank : "We help people achieve their dreams."
Insurance company: "We provide peace of mind"
Bread company: "We nourish life."
Consumer products company: "We make life fun and easy"
Medical Group : We preserve and improve human life.
The mission statement of Facebook reads " We bring the world closer together" and that of TED "We spread ideas." IKEA says " We make everyday life better."
It may be interesting to compare and contrast the mission statements of the two rival/ competitor Cola companies. Readers may conclude for themselves as to which one of them better meets the definition of a mission statement, we have discussed so far.
Coco Cola: To refresh the world, To inspire moments of optimism and happiness, To create value and make a difference
Pepsi Cola: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences.
In conclusion, it is to be reiterated that the "ultimate purpose of your organization" or the company mission is a significant and vital document providing direction to the organization. Along with the corporate vales and vision, it shapes the culture of the company.The company's mission statement should be communicated to employees before their first day on the job. It should be present on all your recruiting and onboarding materials, prominently displayed on social media as also on job search sites like LinkedIn and Glassdoor. Employees should know the mission statement like the back of their hand and feel aligned with it as they engage in day to day work.
Vision and mission of a company is the face and the memorandum/article talks about the purpose and product of a company. Your attempt on this subject is akin to a reaserch paper. Good analysis. Well done.
ReplyDeleteThank you so much for your feedback sir!
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